Free 2026 Report
The Rise ofContinual HealthHow Always-On Care Is Redefining Preventive Medicine
With a deep dive on one breakthrough company shaping this transformation
“Continual health isn't just a trend; it's the infrastructure for how we'll manage our health over the next decade. We wrote this report to cut through the noise, show what's actually working, and highlight where the biggest opportunities sit for consumers and builders alike.”
— Ryan Frankel, CEO & Co-Founder, Workup
Annual checkups and one-off labs are giving way to ongoing, data-rich models that combine diagnostics, imaging, AI, and continuous insight. This report explains what “continual health” really means, why consumers are demanding it, and how leading platforms are responding.
What's Inside
A concise, operator-friendly overview of how continual health is changing what consumers expect from diagnostics, primary care, and wellness.
- A side-by-side comparison of the traditional annual physical vs. continual-health model — from biomarkers and imaging to frequency, personalization, and follow-up.
- A breakdown of the behavioral, generational, and infrastructure shifts making always-on care possible (COVID, wearables, longevity culture, and more).
- The five expectations now defining modern health experiences: always-on visibility, transparency & predictability, at-home convenience, integrated digital design, and personalized, actionable guidance.
Function Health: Continual Health in Practice
A detailed case study on Function Health — one of the clearest examples of continual health at scale.
- How an executive-physical-style experience has been rebuilt as a membership product delivering comprehensive labs, clinician-reviewed reporting, and AI guidance.
- A firsthand walkthrough of the Function member journey — from onboarding and 100+ biomarker panels to mid-year retesting, action plans, and the 22-minute Ezra full-body MRI.
- Inside the Medical Intelligence Lab and how Function is layering labs, imaging, and large-scale data into a continuously learning guidance engine.
Who This Report Is For
You'll get the most value from this report if you are:
- A health enthusiast or longevity-focused consumer who wants to understand what's actually possible today.
- A health & wellness analyst tracking where diagnostics, virtual care, and longevity markets are moving.
- A founder, operator, or leader building products or care models in diagnostics, preventive care, digital health, or wellness.
- A strategic partner or investor evaluating where to place bets across continual health, medical intelligence, and consumer infrastructure.
Where Continual Health Goes Next
Forward-looking analysis on how continual health will be delivered — and by whom — over the coming decade.
- How diagnostics, imaging, AI, and telehealth are converging into end-to-end prevention stacks, not just one-off tools.
- Market dynamics around bundling, price compression, and the blurring line between wellness and medicine as gyms, clinics, and consumer brands partner with diagnostics platforms.
- Why the next wave of products will integrate clinical care more tightly into continual-health journeys — closing the loop from data to medical action.
