Smart Primer®
Crunchi Smart Primer is a hydrating, clean-beauty makeup primer designed to smooth the appearance of fine lines and pore...Expand description
Crunchi Smart Primer is a hydrating, clean-beauty makeup primer designed to smooth the appearance of fine lines and pores, creating an ideal base for foundation. It is enriched with nourishing ingredients like snow mushroom extract, organic sunflower seed oil, jojoba oil, and shea butter, which help hydrate and condition the skin. The primer is safe and clean-formulated, making it suitable for everyday use, and it comes in eco-friendly packaging with a recyclable glass bottle and a BPA- and phthalate-free pump. It can be applied alone for a polished look or under makeup to enhance its longevity and finish.
Crunchi
Crunchi is a clean-beauty company that offers skincare, makeup and body products made with safe, non-toxic, and ethically sourced ingredients. The brand focuses heavily on sustainability, using eco-friendly and recyclable packaging while maintaining high performance standards for its formulas. Their mission is to empower consumers by providing beauty products that are clean, transparent, cruelty-free, and aligned with strict ingredient safety guidelines. The company was co-founded by Kelly Kreusler and Melanie Petschke and is headquartered in Stuart, Florida.
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This award-winning primer blurs the look of pores and fine lines, creating a smooth canvas that helps extend makeup wear. Infused with snow mushroom and organic botanicals packed with essential omegas, it soothes and nourishes, keeping skin comfortable all day.
Winner of 2021 Healing LifestylesEarth Day Beauty Awards
Beyond Clean Facts
EWG Verified® • Leaping Bunny Certified • Certified 4ocean Plastic Neutral • Non-GMO • Vegan • Gluten-Free • And So Much More...
Safety & Ingredients
Snow Mushroom Extract - High in antioxidants to protect skin and promote a smooth, soft texture.
Organic Sunflower Seed Oil - Rich in omega fatty acids to hydrate and prep skin for makeup.
Organic Jojoba Oil - Packed with omega fatty acids, vitamins, and minerals to nourish and balance skin for an even tone and glow.
Organic Shea Butter - A nutrient-dense powerhouse with omega fatty acids to condition and support the skin barrier.
Complete Ingredient List:
Water (Aqua), Caprylic/Capric Triglyceride, Coconut Alkanes, Propanediol, Glycerin, Silica, Capryloyl Glycerin/Sebacic Acid Copolymer, Sorbitan Sesquioleate, Diheptyl Succinate, Tri(Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate, Helianthus Annuus (Sunflower) Seed Oil*, Aloe Barbadensis Leaf Juice Powder*, Butyrospermum Parkii (Shea) Butter*, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tremella Fuciformis (Mushroom) Extract, Xanthan Gum, Sodium Chloride, Coco-Caprylate/Caprate, Maltodextrin, Hydrogenated Castor Oil, Jojoba Esters, Gluconolactone, Calcium Gluconate, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Alcohol, Citric Acid, Dimethicone.
*Certified Organic Ingredients
For Best Results
1. Apply one to two pumps to clean, moisturized skin and blend with fingers.
2. Allow the primer to fully absorb into your skin.
3. Follow with your preferred Crunchi complexion products for a seamless finish.
Pro Tip: Going makeup-free? Wear it alone for a smooth, polished look.
Sustainable Packaging
Packaged in a recyclable glass bottle with a BPA and phthalate-free plastic cap and pump. Placed in a 100% recyclable & biodegradable FSC-certified unit carton.
How To Recycle:
1. Remove the cap and pump. Wash the glass bottle & all components clean.
2. Drop the glass bottle into a recycle bin.*
3. Recycle plastic cap & pump through Pact Collective.
*Curbside recycling programs vary by location. Check your local guidelines for more information.
